ASSOCIATED ARTICLES

Desert Financial Federal Credit Union

By Sharon Simpson | April 9, 2018

A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.

By Marc Rapport | Feb. 26, 2018

Federation credit unions told to tell the story, while blockchain pioneers paint a picture of potential.

By Erik Payne | Feb. 26, 2018

Why Desert Financial promoted its name change with a Super Bowl ad starring Alice Cooper.

By Rebecca Wessler | Dec. 25, 2017

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.

By Marc Rapport | Dec. 4, 2017

Desert Schools limits paperwork and focuses on the future in selecting a new core processing partner.

By Erik Payne | Dec. 26, 2016

Nine strategies pinpointing how credit unions can better build, design, and staff their brick-and-mortar locations.

By Erik Payne | Nov. 21, 2016

Credit unions in Texas, Tennessee, and Arizona share pricing structures and best practices for relationship-based loan products.

By Ted Goldwyn | Nov. 14, 2016

In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.

By Erik Payne | July 7, 2016

The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.

By Callahan & Associates | Feb. 1, 2016

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Callahan & Associates | Jan. 1, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Erik Payne | Oct. 13, 2014

Desert Schools’ monthly branching scorecard is an example for other credit unions to follow.

By Aaron Pugh | Jan. 6, 2014

Dealer aggregation and loan discounts draw auto activity for a Phoenix credit union.

By Erik Payne | Oct. 28, 2013

With the extension of the federal government’s HARP deadline, credit unions like Desert Schools are continuing to find refinancing success.

By Aaron Pugh | April 22, 2013

Members who more readily accept new self-service options are a market segment worth cultivating.

By Brooke C. Stoddard | Jan. 28, 2013

The Arizona-based credit union expands its back office and looks past HARP and refinances to achieve even greater success in 2013.

By Chip Filson | Jan. 24, 2011

Desert Schools FCU manages foreclosures and competes at the extreme end of the real estate value chain.