A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.

New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.

A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.

When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.