Affinity Plus Federal Credit Union

By Aaron Passman | July 11, 2022

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.

By Sharon Simpson | March 14, 2022

Three executives share success stories learned from their cooperatives’ DEI journeys.

By Marc Rapport | Feb. 28, 2022

The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.

By Erik Payne | July 26, 2021

An internal committee at Affinity Plus FCU attempts to answer an important question for employees returning to the office post-pandemic: What comes next?

By Erik Payne | Feb. 15, 2021

2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.

By Erik Payne | Feb. 15, 2021

The CEO of Affinity Plus FCU talks about mission, good begetting good, and leaping forward in the next year.

By Marc Rapport | Nov. 9, 2020

Virtual sessions heavy on professional support as well as entertainment helps to build authentic relationships at five credit unions across the United States.

By Erik Payne | Oct. 26, 2020

Five credit unions share how they volunteer when in-person gatherings are more difficult than ever.

By Erik Payne | Aug. 10, 2020

Listening, then acting, has helped the big Minnesota credit union respond to the protests in its hometown.

By E.C. Harrison | July 27, 2020

After holding frank discussions with employees and communities about diversity, equity, and inclusion, these credit unions are forming DEI councils, launching targeted charities, and more.

By Erik Payne | June 1, 2020

The Minnesota credit union shifted 45 consumer lenders and others with loan experience to help the cooperative meet a flurry of mortgage activity.

By Erik Payne | May 18, 2020

Affinity Plus FCU offers curbside closings so members can refinance or purchase homes during the coronavirus pandemic.

By Marc Rapport | April 27, 2020

From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.

By E.C. Harrison | April 13, 2020

Credit unions are optimizing work environments, integrating key systems, ensuring business continuity and cybersecurity, and adapting culture to new ways of working.

By | Jan. 8, 2020

Join Callahan & Associates and Maha Brauch for an interactive discussion about the steps Affinity Plus took to build a next-generation digital banking experience for its members.

By Rebecca Wessler | Dec. 23, 2019

Five ways credit unions are making it easier for members to conduct their financial business and live their lives.

By Erik Payne | Dec. 2, 2019

In advance of its core conversion go-live, Affinity Plus FCU designed a training program that fully prepared employees for technical changes while keeping them engaged in the larger process.

By Erik Payne | Oct. 15, 2019

There’s a growing trend in Credit Union Land that’s encouraging employees to spend Columbus Day on the road, volunteering and giving back to their communities.

By Erik Payne | Oct. 7, 2019

Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.

By Marc Rapport | July 15, 2019

Five credit union leaders dish on what they did well and what they’d do differently when launching an analytics program.

By | Dec. 17, 2018

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Erik Payne | Oct. 8, 2018

Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.

By E.C. Harrison | Sept. 26, 2016

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

By Drew Grossman | Oct. 2, 2013

Referrals aren’t just about boosting membership. For institutions like Affinity Plus, they’re also a way to benchmark your overall effectiveness as a cooperative.

By Callahan & Associates | Sept. 23, 2013

Industries across the globe, including financial cooperatives, are making good use of mob mentality.

By Aaron Pugh | Sept. 23, 2013

There’s wisdom in the crowd, but it’s up to credit unions to start the discussion.

By Alix Patterson | Sept. 23, 2013

Industries across the globe, including financial cooperatives, are making good use of mob mentality.

By Catherine Siskos | July 15, 2013

An unusual format for a strategic planning session sparks fresh ideas for Affinity Plus.

Region 9

By Callahan & Associates | April 1, 2013

2013 Beige Book Responses

By Drew Grossman | Feb. 25, 2013

Versatile employees with critical-thinking skills wear many hats to streamline customer service at branches.

By Aaron Pugh | Nov. 5, 2012

An emphasis on cross-training, experience, and culture can make branch employees more productive and branch networks more fruitful.

By Bailey Reutzel | Oct. 15, 2012

Credit unions can increase productivity by switching to a fingerprint scanning system.

By Melissa Forsyth | June 6, 2012

Affinity Plus Federal Credit Union in Minnesota shares the employee innovation initiative program which started in 2011.

By Aaron Pugh | Nov. 7, 2011

A new take on innovation puts employees in control of everything from fixing glitches to building branches.

By Rebecca McClay | Oct. 24, 2011

Co-ops like Affinity Plus Credit Union are already taking measures to prepare for a potential surge of new members on Bank Transfer Day.

By Rebecca McClay | Oct. 1, 2011

Affinity Plus Credit Union takes a stance against banks and garners some laughs in the process.

By Callahan & Associates | Sept. 5, 2011

Affinity Plus Credit Union's Brian Volkman discusses how the cooperative provides options for members in difficult financial situations.

By Rebecca Wessler | Aug. 22, 2011

A Minnesota credit union goes against the grain in offering free checking and rewards points.

By Thomas Cullen | Jan. 24, 2011

Debit interchange regulation is moving the market away from free checking, which gives credit unions a new way to enhance member relationships.

By Seena Faqiri | Dec. 10, 2007

With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.

By Mary Royston | April 23, 2007

Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.

By Elizabeth Hayes | Aug. 7, 2006

A branding change that began with senior management has inspired employees and spurred phenomenal growth.

By Callahan & Associates | Feb. 1, 2005

Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit union’s mission calls for. So it dropped indirect lending, and discovered that member-centric product innovations, such as an alternative mortgage product, not only made up for the financial loss but resulted in stronger member relationships.

By Callahan & Associates | June 1, 2004

Affinity Plus FCU, in keeping with to its mission of putting members first, teamed with an alternative lending solutions company to help poor-credit members work their way into conventional low-interest mortgages.

By Callahan & Associates | Dec. 15, 2003

Web-Based Management Tool Brings Exponential Results for Credit Unions
If you went back in time 10 years, how would you explain to your colleagues the benefits e-mail or the internet would bring to your work life? How would you describe how it exponentially increases your communication ability, how the rapid transfer of information impacts business flow, how productivity has

By Callahan & Associates | May 1, 2002

Affinity Plus Federal Credit Union has received a great deal of press about our exclusive financial sponsorship of the Minnesota Twins. Indeed, we are the only credit union in the country to have a sponsorship deal of this magnitude with a professional sports team. The story of our partnership is really a modern day example of David vs. Goliath —