How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

How do credit unions in Alabama stack up against the nation?

Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.

A dedicated team and executive oversight has allowed Listerhill Credit Union to open the floodgates to member business loan growth.

Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.

Taking inspiration from popular culture and performance excellence training, this Alabama credit union has put together a living strategic plan for the next decade.

Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.

Bring a millennial into a credit union environment and the institution will survive for a day. But bring a credit union into a millennial environment and it will thrive for a lifetime.

Advisory roles are helping two credit unions engage millennial members.

In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.