By Bailey Reutzel | Sept. 17, 2012

With a bright new look and a focus on convenience, TruChoice FCU establishes itself as a financial institution with a clear purpose.

By Bailey Reutzel | Aug. 21, 2012

The Cooperative Trek, Day 5: TruChoice FCU turned its brand to a true Maine experience, playing up the state’s outdoorsy feel with an unconventional attitude.