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A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.
The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.
When SouthPoint Financial opened several new locations in an expanded field of membership, it took the opportunity to update its branching strategy to reflect the needs of a new era.
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The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
The regulator’s move may be first step of more relief to come.
This Minnesota credit union mixes marketing and message to revive relationships.
Bipartisan support erases party lines for credit union advocates for regulatory relief.
Check out how these forward-leaning credit unions took advantage of a growing economy and responded to regulatory challenges to keep loans growing.