ROA dropping like a lead balloon ... margins shrinking like a violet ... postage rates climbing up and up (again!). Hundreds of credit unions have changed one Standard Operating Procedure and are saving thousands. And that SOP change is that ...

While the cost-savings benefits of e-statement usage are particularly relevant in today’s economy, e-statements are rapidly gaining acceptance as an important communication channel for credit unions.

Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.

Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image

Even with a diverse membership, and varying interests and needs, personalized attention to members’ unique needs is still a hallmark of the credit union difference.

Readers tell us that the small difference between “out” and “in” has become a hot topic over the past month. This difference will save two more credit unions thousands per year by changing one simple word.

The difference between “opt in” and “opt out” is more than a word. For one CU, this difference will decrease operating expenses by more than $125,000.

Meeting the needs of members online must be an ongoing effort. New research provides insight for credit unions as they strive to meet these needs in 2006.

Unfortunately, your credit union can’t control the cost of postage. But you can control the number of mailings sent to members – and the number of members who receive their statements electronically.

Want to grow your members' adoption of electronic statements? A simple change to a single policy can make it happen: Just set e-statements as the default delivery option for your active online banking members.