This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.
Happy April Fools' Day Off the CUff reader! Below I hope you will enjoy a special edition of The Good, The Bad, and The Ugly, which comes to you straight from the corporate communities that use this holiday to have a little fun and show some personality.
By now you have probably heard about the high-speed broadband service Google will roll out in test communities nationwide. The prospect of boasting they have Internet at speeds 100 times faster than today’s standard has municipalities across the country going to great lengths to garner Google’s attention. Topeka, KS, went as far as to temporarily rename itself "Google." This April Fools', Google returned the favor…
Honorable mention: SECU's one millionth press release.
The (Marginally) Bad
In 1996, advertiser David Paine, Founder of PainePR, launched a hoax for Taco Bell. The stunt involved taking out seven full-page ads in major newspapers across the country proclaiming the fast food giant’s purchase of the Liberty Bell to reduce the national debt (a sentiment that still rings true today). Although the stunt is still widely considered one of the best April Fools' pranks of all time, “Paine…feels that the climate today is much more cautious and a comparable prank is not possible.”
In 1999 disc jockeys at Oregon radio station KSJJ announced the Ochoco dam had burst, threatening downstream areas with massive flooding. What made the warning believable was the hundreds of houses that had been damaged the previous year when the Ochoco Creek flooded. Terrified homeowners who heard the news quickly prepared to flee. The DJs later informed listeners that the warning was a joke. They might have been "having a little fun," but the homeowners were not amused.