Anatomy Of A Dual Market: Different Markets. One Strategy.

Security Service COO, Jim Laffoon, offers three tips to evaluate the impact of entering a new market.


For Season 4, Anatomy of a Dual Market, Callahan & Associates spent three days with Security Service Federal Credit Union. The old adage, “You can’t be in two places at once,” doesn’t ring true for credit unions, but serving more than one market means different things to different institutions. Whether you define your market on geographic proximity or demographic make-up, SSFCU has a best practice to share. Watch the series above for ongoing video insight and read more in the third quarter 2010 issue of CUSP.


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