Anatomy Of A Living Brand: Indispensible

Doug Fecher, President & CEO, Wright-Patt Credit Union

 
 

Callahan & Associates spent two days in Ohio with Wright-Patt Credit Union. The $1.8 billion credit union strives to be “indispensable” to the community it serves, and it’s making great bounds in accomplishing its goal. From member video contests to patronage dividends, stakeholder discussions to community programs, the credit union is fully committed to the cooperative model. Here, Wright-Patt Credit Union senior management, employees, and members address the variables they see as essential in establishing a financial institution that is truly indispensable.

For more information on the Wright-Patt Credit Union video series sponsor, Support Financial, click here.

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Sept. 4, 2010


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