Element Federal Credit Union ($26.6M, Charleston, WV) demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward.
Watch the entire "Anatomy Of An Innovator" series!
Part 1: An Innovative History
Part 2: Inspiration To Improve Service
Part 3: A Lender-Friendly Strategy
Part 4: Call-Ahead Banking
Part 5: Branch Transformation