Element Federal Credit Union in Charleston, West Virginia, is out to redefine the cooperative experience. With two branches and 26 million dollars in assets, Element demonstrates how small cooperatives can successfully lead their members, their communities, and the cooperative system forward.
Watch the entire "Anatomy Of An Innovator" series!
Part 1: An Innovative History
Part 2: Inspiration To Improve Service
Part 3: A Lender-Friendly Strategy
Part 4: Call-Ahead Banking
Part 5: Branch Transformation