There are a number of ways credit unions can harness the interactive capabilities of the online channel to more effectively target members and increase member loyalty. Social networking, blogging, and video sites such as YouTube are just three of the many popular avenues. What's most important? Being involved. There's no excuse to miss out on an opportunity that generally only requires time (most of the services are free) and can generate significant ROI. In the clip below, Jamie Bay, marketing specialist at Summit Credit Union ($1.58B, Madison, WI), discusses how the credit union uses YouTube to save time and money when showcasing videos on their site. Through its “Pay it Forward” campaign, Summit builds a vibrant community off- and online.