How To Gain A New SEG Sponsor

Darden Employees FCU's CEO shares how the credit union grew out of a struggling SEG in its Orlando community.

 
 

Florida-based Darden Employees FCU rebranded in 2010 in return for financial backing and an expanded SEG group from Darden Restaurants. The $28.8 million institution now ranks among the top five credit unions nationally for five-year and 12-month member growth, 12-month share growth, 12-month loan growth, and 12-month growth in average member relationship. With its dynamic sponsorship structure and stellar performance, Darden Employees demonstrates why traditional SEG relationships deserve a second look. 

 

Watch the entire Anatomy series:

Part 1: How To Gain A New SEG Sponsor

Part 2: Onboarding Your SEG

Part 3: An Onboarding Video Strategy

Part 4: How To Pull Off A Core Conversion

 

Read more about Darden in the 3Q2012 edition of CUSP.

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Feb. 13, 2013


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