Lighten Up Your Marketing

The CEO of Members 1st uses his humor in the credit union's "Advice Guy" campaign, turning him into a local celebrity.

 
 

Members 1st Federal Credit Union knows when it comes to lending, one program does not fit all needs — for neither the credit union nor the member. The Pennsylvania-based credit union offers a diverse product line that has helped it grow even during a time of soft loan demand. So Callahan headed north this summer to discover more about the philosophy and logistics behind this $2.2 billion institution. From point-of-sale merchant lending to high-limit line of credit, balance transfers to student lending, this credit union has something for everyone.

 

Read more in the Anatomy Of A Diversified Loan Portfolio subscriber package and watch  the entire Anatomy series below!

Part 1: Making The Most Of The Market

Part 2: A Dependable Source Of Financing

Part 3: Balance Your Branch And Online Presence

Part 4: Consistent Underwriting

Part 5: A Simple Construction Loan

Part 6: Empower Your Employees To Succeed During Community Outreach

Part 7: Work Together To Expand Business Lending

Part 8: Lighten Up Your Marketing

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Jan. 18, 2013


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