Successful Credit Card Promotion

Jim Norris, CEO of Montgomery County Employees FCU, explains how the credit union is securing double-digit growth in its credit card portfolio.


Montgomery County Employees FCU ($81.4M, Germantown, MD) snagged 19% 12-month credit card loan growth with increasingly aggressive balance transfer campaigns. CEO Jim Norris said he expects this year's 0% APR balance transfer promotion will push the 12-month credit card loan growth to 35% in 2012.

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