The Branch Is Not Dead

Financial institutions cannot afford to ignore the costs associated with operating a physical network. Credit unions must make smart decisions about branch placement, expansion, and contraction.

By Callahan & Associates

The rise of mobile and electronic branching channels have heralded the end of the brick-and-mortar branch.

Or have they?

The number of branches a credit union operated averaged 3.3 in 2014; that's up from 2.7 in 2008. Thirty-nine states plus the District of Columbia had more credit union branches in 2014 than in 2013. And 441 credit unions added at least one new branch in 2014.

The branch is not dead, but financial institutions cannot afford to ignore the costs associated with operating a physical network. Credit unions must make smart decisions about branch placement, expansion, and contraction.

In this webinar, Callahan's Janet Lee, an industry analyst, and Susan McGann, a functional analyst, review branching data and BranchAnalyzer — part of Callahan's Peer-to-Peer analytics suite.

DOWNLOAD SLIDES

Part 1: Introduction Trends In Credit Union And Bank Branching

Part 2: Trends In Deposits And Market Share

Part 3: Case Study

Part 4: Questions & Discussion

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