The First Chance at Success

Engage first-time homebuyers with products and specials built especially for them.


First-time homebuyers face an intimidating process. At least in their heads it can seem that way. The stack of papers, list of terminology, and huge numbers can leave them disenchanted and confused. Credit unions are charged with cutting through the chaos and delivering accessible, executable solutions. Community First Credit Union ($1.44B, Appleton, WI) understood the nature of buying a first home. It’s exciting and nerve-wracking. In 2008, Community First recognized a favorable environment and jumped on it. Interest rates were low, and the first-time homebuyer tax credit made it an excellent time to buy, so the credit union rolled out an exciting promotion to get these folks into homes. And it only took three weeks from the birth of the idea to the rollout of the program.

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April 28, 2011



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