When Listerhill Credit Union ($658M, Sheffield, AL) opened a campus branch at the University of North Alabama in 2010, the cooperative knew it needed a special kind of employee to attract members from the mobile generation.
On March 17, 2015, Kristen Mashburn, vice president of marketing at Listerhill Credit Union, hosted an in-depth discussion about why the credit union had applicants apply by video, and the success that followed for both marketing and HR.
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