The Video Solution To Student Staffing

Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.


When Listerhill Credit Union ($658M, Sheffield, AL) opened a campus branch at the University of North Alabama in 2010, the cooperative knew it needed a special kind of employee to attract members from the mobile generation. 

On March 17, 2015, Kristen Mashburn, vice president of marketing at Listerhill Credit Union, hosted an in-depth discussion about why the credit union had applicants apply by video, and the success that followed for both marketing and HR.

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