With 1,000 people a day moving into the Dallas-Fort Worth Metroplex, Texas Trust Credit Union's market was much too large for a "spray and pray" marketing approach to be efficient. The cooperative's efforts had to get more targeted and centralizing data analytics was the solution.
Besides adopting new software, the credit union created a three-person data team led by a senior vice president. Together, the team centralizes and synchronizes analytics and reporting so decision-makers are aligned, which gives them the ability to target like never before. The new data structure, along with the psychographics now available, helps the credit union identify opportunities, spend less money, and be more effective — all of which leads to a higher ROI.
Join Callahan & Associates and Ron Smith, Chief Growth Officer, Texas Trust Credit Union ($1.6B, Arlington, TX), for a discussion about how the credit union centralized analytics and reporting to gain a single source of truth, deeper knowledge about members, and the ability to target market at a much more granular level.