61 million Gen Z ‘digital natives’ will enter the workforce this year. Their needs will include everything from new checking accounts to auto loans.
Gain a firsthand perspective from guest speaker Jeff Fromm. Fromm is the author of best selling book - Marketing to Generation Z and a regular contributor to Forbes. He is founder of FutureCast and is celebrated in the marketing community as a next gen expert. Jeff’s findings have been presented at Futurebrand and Cues. Fromm will discuss the needs of the next generation and include actionable steps any credit union can take to address the needs of this next generation.
CommunityAmerica Credit Union is proud to launch an innovative study tackling the needs, motivations, and habits of the next generation of credit union member: Gen Z.