At its core, a CRM (Customer Relationship Management) tool is a way for businesses to manage all consumer interactions in one place and ultimately build loyalty. According to Gartner, CRM software totaled $26.3 billion in 2015 and they predict that that figure will continue to rise through 2018.
To help credit unions understand the current CRM landscape, Callahan conducted a multi-pronged survey. The survey uncovered CRM pain points, main consideration factors, primary use cases and more.
Join Callahan’s AVP of analytics, Sam Taft, and VP of marketing, Alexandra Gekas, for 30-minute webinar recapping the survey findings. Each attendee will also receive a complimentary copy of the survey.