Serving and engaging members is a credit union’s fundamental reason for existing — it’s core to the credit union’s mission. For years, credit unions have hung their hat on this notion when in fact overall engagement levels at credit unions have been deteriorating for years. Gallup research shows that while credit unions have a slight engagement and NPS advantage, the numbers have been decreasing since 2014. So, how can credit unions reverse this trajectory and stand out in this crowded marketplace while also staying true to their mission? Understanding how members makes decisions is a key place to start.
Join Gallup Managing Partner, Anson Vuong, as he shares key takeaways from Gallup’s Financial Services Study and provides details on how credit unions can differentiate in today’s environment by focusing on the person behind the member.