A positive and low-friction member experience means increased member satisfaction, loyalty, advocacy and greater member lifetime value. But in an already crowded pool of financial institutions vying for consumers' attention, how do you differentiate yourself from the pack?
Generation X and Millennials are aging, causing a shift in the core demographic of customers and how they choose to interact with their financial institutions. These consumers prefer to bank via online or mobile device (smartphones, tablets, etc.), instead of visiting the traditional branch. In this new normal of faceless interactions, do you know with certainty whether a real member is on the other end of those transactions or a fraud impersonating the member?
Identity is the foundation of an effective, low-friction, low-risk multi-channel communication experience across the member lifecycle. Rather than relying on multifactor authentication to identify members, financial institutions need to include additional layers of verification to ensure members are who they say they are, without adding unnecessary member friction.
In this webinar, Neustar will discuss how to incorporate offline, digital, and unspoofable device data elements into a multi layered approach to identity.
DOWNLOAD THE SLIDES
Part 1: Introduction
Part 2: Fraud: Reduce Losses And Minimize Friction
Part 3: Member Care
Part 4: Member Engagement
Part 5: Questions
Download the case study to learn how a major financial services organization was able to prioritize their outbound dials for significantly higher RPC rates and revenue-per-dial.
This white paper provides key insights on how intelligent customer data drives revenue and reduces risk for financial institutions.
Watch this American Banker webinar featuring financial fraud experts discussing how to fight fraud while reducing customer friction.