Mapping Your Members: Identifying The Underserved

This session takes on how to use public data and combine it with internal data in Tableau to map underserved members.

 
 

"How can we better understand our members?" This question is familiar to any credit union analytics practitioner - and to most of the industry. This session takes on how to use public data and combine it with internal data in Tableau to map underserved members. Discussion focuses on what we mean by underserved, what data goes into defining member need, and how to put the pieces together in Tableau.

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